Potential $1 Billion Acquisition of Miami and Madrid Opens

Headline Story: CVC Capital Partners Eyes $1 Billion Acquisition of Miami and Madrid Opens

Private equity firm CVC Capital Partners is reportedly bidding approximately $1 billion to acquire the Miami Openand Madrid Open from Endeavor Group. These combined ATP-WTA events are among the most prestigious outside the Grand Slams, and the sale has attracted multiple bidders. Endeavor's CEO, Ari Emanuel, is also interested in retaining the tournaments, hiring Goldman Sachs to advise on a bid. Other private equity firms are considering offers, highlighting the surging valuation of tennis assets. If successful, CVC's acquisition would further unify their investments in the sport, potentially leading to new commercial strategies for these tournaments. ​

Why It Matters: This potential acquisition underscores the growing interest of private equity in tennis, signaling confidence in the sport's profitability and global appeal. It could lead to enhanced commercial strategies and increased investment in tournament infrastructure and player development.​

Other Key Business Stories:

1. Serena Williams Expands Fashion Empire with Family Collaboration

Tennis legend Serena Williams, alongside her daughters Olympia and Adira, starred in a campaign for children's clothing brand Janie and Jack. This collaboration showcases matching pink outfits from a limited-edition collection Williams designed with the label. The collection includes tennis-inspired items, reflecting Williams' influence in blending sports and fashion. ​pagesix.com

2. Alexander Zverev's Impressive Earnings Despite Grand Slam Absence

German tennis star Alexander Zverev has amassed over $50 million in career earnings without securing a Grand Slam title. He has reached the finals three times, most recently at the 2025 Australian Open. In 2024, Zverev earned $8.99 million in prize money, including victories at the Rome and Paris Masters, placing him fifth on the ATP Tour's all-time earnings list. ​talksport.com

3. Padel and Pickleball Surge in Popularity, Boosting Tennis Club Revenues

Traditional tennis clubs are experiencing increased demand for emerging racket sports like padel and pickleball. These sports can generate up to four times the revenue per court compared to traditional tennis, prompting clubs to adapt facilities to accommodate the growing interest. ​ft.com

Quick Hits:

• Emirates Extends Australian Open Sponsorship: Emirates has renewed its partnership with the Australian Open for at least two more years, maintaining its presence across all four Grand Slam tournaments. ​sportbusiness.com

• Rolex Becomes WTA Global Partner: Rolex has expanded its relationship with the Women's Tennis Association by joining its roster of Global Partners, enhancing its presence in women's tennis. ​sportbusiness.com

• BeIN Sports Extends ATP Tour Rights in Australia: BeIN Sports has secured a three-year extension of its rights to the ATP Tour in Australia, reinforcing its tennis offerings in the country. ​sportbusiness.com

Reader Engagement:

With private equity firms like CVC Capital Partners investing heavily in tennis tournaments, how do you think this trend will impact the sport's future? Share your thoughts with us!​